Hey there, fellow business owner! I’m Tyler, the founder of AdFuelers, your go-to social media marketing experts in St. Mary’s, Ontario.
I’m here to share some of the secrets of Facebook ads. Specifically, I’m going to talk about one of the most powerful and underrated objectives that you can use for your campaigns: the lead objective.
Feeling lost in the marketing maze? Connect with us for a consultation, and we'll navigate the path to success together.
What is the Lead Objective and Why Should You Care?
The lead objective is a type of campaign that allows you to find people who may be interested in your products or services and collect information from them. You can use this objective to generate leads for your business, whether you want to get their email addresses, phone numbers, or any other relevant information that you need to follow up with them later.
Why is this important? Well, let me ask you this: How many times have you seen an ad on Facebook that caught your attention, but you didn’t have the time or the motivation to click on it and learn more? Or maybe you did click on it, but you got distracted by something else and never completed the action that the advertiser wanted you to take?
If you’re like most people, this probably happens to you a lot. And guess what? It also happens to your potential customers. They may see your ad and be interested in what you have to offer, but they may not be ready to buy from you right away. They may need more information, more trust, or more time before they make a decision.
That’s why you need to capture their contact information as soon as possible, so you can stay in touch with them and nurture them until they become your loyal customers. And that’s exactly what the lead objective can help you do.
How Does the Lead Objective Work?
There are three types of campaigns that you can run with the lead objective, depending on your business goals and preferences.
You can have people:
Respond to Your Questions on a Form
This is the most common and versatile option, as you can ask any relevant questions to your business and your offer. For example, if you’re a real estate agent, you can ask people about their budget, location, and preferences for their dream home. If you’re a fitness coach, you can ask people about their goals, challenges, and availability for a free consultation. The possibilities are endless!
Call Your Business
This option is great if you want to talk to your leads directly and close the deal over the phone. You can schedule your ads to run only during your business hours, to make sure that someone is available to take the call. You can also track the number of calls that your ads generate, and measure the effectiveness of your campaign.
Connect With You on Messenger
This option is ideal if you want to have a more personal and interactive conversation with your leads and guide them through a series of questions and answers. You can use an automated chatbot or a live agent to communicate with your leads and provide them with more information, value, and incentives to take action.
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How to Create a Campaign With the Lead Objective?
Creating a campaign with the lead objective is straightforward, thanks to the user-friendly interface of Facebook Ads Manager.
Ready to get started? Just follow these simple steps:
Go to Facebook Ads Manager and click on the green Create button.
Choose the Lead objective from the list of options, and name your campaign.
Choose your budget, audience, placements, and optimization options for your ad set. You can use the default settings or customize them according to your needs and preferences.
Choose the format, creative, and copy for your ad. You can use an image, a video, a carousel, or a collection to showcase your offer. You can also use dynamic creative to test different combinations of elements and see which ones perform better.
Review your campaign and click on the Publish button to launch it.
How to Access and Manage Your Leads?
Once your campaign is live, you can access and manage your leads in different ways. You can:
Download Your Lead Data Directly from Facebook
You can do this by going to your Facebook Page, clicking on the Publishing Tools tab, and then clicking on the Forms Library option. You will see a list of all the forms that you have created, and you can download the lead data as a CSV file.
Integrate Your CRM System with Facebook
You can do this by using one of the third-party tools that Facebook partners with, such as Mailchimp, HubSpot, or Zapier. You can find the full list of partners here. This way, you can automatically sync your leads data with your CRM system, and follow up with them more efficiently and effectively.
Connect Your Leads to Messenger
You can do this by using the Messenger option for your campaign and creating a chatbot or a live chat to communicate with your leads. You can learn about creating a chatbot here or you can use the Inbox tab on your Facebook Page to reply to your leads manually.
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How to Optimize Your Campaign and Improve Your Results?
As with any other type of campaign, you need to monitor and optimize your lead objective campaign to make sure that you’re getting the best results possible.
Want to make your lead objective campaign even better? Here are some handy tricks and proven methods that you can use:
Test Different Ad Variations
You can use the dynamic creative feature or the split testing tool to test different versions of your ad, such as different images, videos, headlines, or calls to action. You can also test different forms, such as different questions, layouts, or designs. You can then compare the results and see which ones generate more leads and conversions.
Take Advantage of the Facebook Pixel and the Conversions API
You can use these tools to track the actions that your leads take after they submit your form, such as visiting your website, signing up for a webinar, or making a purchase. You can then use this data to optimize your campaign for the most valuable actions, and measure your return on ad spend (ROAS).
Don’t Keep Your Leads Waiting: Contact Them Fast and Regularly
You can use your CRM system or your Messenger chatbot to send automated messages to your leads and provide them with more information, value, and incentives to take the next step. You can also use email marketing, SMS marketing, or phone calls to stay in touch with your leads and build trust and rapport with them. The faster and more frequently you follow up with your leads, the more likely they are to become your customers.
The lead objective is a powerful and underrated tool that you can use to generate leads for your business with Facebook ads. You can use this objective to collect information from your potential customers and follow up with them until they are ready to buy from you. You can also use different types of campaigns, such as forms, calls, or Messenger, to suit your business goals and preferences.
If you want to learn more about how to use the lead objective effectively, and how to create high-converting campaigns that will skyrocket your sales, you can contact me at email@example.com. I’m a certified social media marketer by Meta and the Digital Marketing Institute, and I have years of experience with Facebook ads.
I’d love to hear from you and help you take your business to the next level. All you need to do is complete this form and I’ll be in touch with you in a flash. Don’t let this chance to grow your business and boost your sales with Facebook ads slip away.
Contact me today and let’s get started!